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About us

Located in the heart of the village of Williamsville, Tonic is nestled up on the third floor in a unique historical loft. Surrounded by the authentic, original brick, high ceilings, and the pulsating beat of music, our open space gives off the cool, subtle sense of a speakeasy.
Our space has been specially designed in order to give you that “one of a kind” hair experience.

Tonic Hair Salon was started in the summer of 2012 with one purpose only, to provide you with high end hair services and environmentally friendly products in an easy-going atmosphere. When the salon moved locations in the spring of 2015, our intimate relationship with Davines began, and thus our concept salon became devoted to only using sustainable, naturally derived products we felt represented our diversity and individuality.


Our Team


Becky Hoot

Owner & CEO

Becky Hoot, our owner and head stylist has an ever-evolving pallet. Dressing hair since 2005, Becky takes styling seriously, so you don't have to. By solely using products and colors that improve hair health, she is able to transform tired locks into gorgeous, vibrant tresses. Becky has a vast amount of color and cutting knowledge tucked away in her tool belt, and is quite the expert of the graduated bob, the pixie, and beautiful, long layered cuts. Obsessed with Davines, Becky can create colors and styles that are fashion-forward, wearable, and sophisticated.


Meghan Cowley


Nothing stops this lovely lady from perfection behind the chair. Styling tresses for almost two decades, Meghan's passion for hair is driven by the industry's most recent trends, whether classic and chic, or avant-garde. Meghan is consistently keeping up on new techniques and is certified in several methods of extension applications, including Sew-in Wefts. Whichever way you feel like venturing, her level of experience will undeniably leave you loving your style.


Edith D'Amico


It did not take long for Edith to become one of our most loved stylists here at Tonic. Having experience behind the chair prior to joining us in 2018, Edith has developed into quite an innovative hairdresser. She has a keen eye for fantasy colors and creative cutting. But do not be fooled: Edith's range for styling is anything but stagnant. She is up to the minute on what's happening in the industry and loves to do it all. From contemporary coloring techniques to men's haircuts, Edith's got you covered.


Kelly Holdsworth

Junior Stylist

Kelly is one our most recent hair school graduates , and junior licensed hairdressers we've taken under our wing! She is the bubbly voice you may hear over the phone, and the enthusiastic smile you'll see when you come in ! Kelly has been working through her apprenticeship and training with Tonic since spring of 2021, and now our baby bird is ready to leave the nest and take clients of her own.


Marisa Klug


Marisa is one of our talented senior stylists that you will just fall in love with when you meet. Starting in the salon biz at the age of 16, this ambitious little lady has been on top of the fast paced industry techniques and trends. She now has a decade of experience under her belt. Marisa loves the art of hair painting and balayage, subtle lived in highlights, free flowing layers, men's cuts.

Kaylia Merg


Kaylia Merg is one of the cities finest and most sought after colorists around. She has a meticulous eye for detail, and a comprehensive approach to coloring that allows her clients to achieve amazing results while maintaining the integrity of their hair. Kaylia is not only a licensed cosmetologist, but is a licensed Barber as well.


Carsen Hoot


New to the salon: but not the industry, Carsen has grown up in the world of hair (literally). Following in her mama's footsteps she is perusing her dream to be behind the chair. Now that she is fully licensed , you'll be sure to see her in training; from applying color, to practicing styling techniques and everything in between.


book today

View our complete list of services and book online with your stylist of choice.